Festival flavour will be introduced to the seaside Papamoa Beach community with the Beach Front Festival tomorrow.

The festival is a collaboration between the well-known Little Big Markets and Papamoa Beach Top 10 Holiday Park, which is open to all public.

Papamoa Beach Top 10 marketing assistant Frances Maia, Little Big Markets director Rochelle Duffy and Papamoa Beach Top 10 managing director Rebecca Crosby. Photo: Bruce Barnard.

Papamoa Beach Top 10 managing director Rebecca Crosby says organisers wanted to create a fantastic event for the locals.

'We've got such a stunning location right here on the beach to bring people together, and thought who better to collaborate with than The Little Big Markets.”

The festival will be start at 9am at the holiday park grounds.

'There are so many locals who know we're here but not many people know what we have to offer.

'We would like everyone to come along and enjoy a fabulous day with the family and take a look around while they're here.”

The Beach Front Festival is being set up around one of the resort's popular attractions – the giant jumping pillows, so there will be plenty of action for the children.

'There'll be waterslides, fun bikes to hire, face painting, yummy food – and of course the always awesome Little Big Markets.”

Little Big Markets director Rochelle Duffy is extremely excited about tomorrow's event.

'We have always wanted to come out and bring our markets to the Papamoa community, so the Beachfront Festival is going to be huge for us – a chance to connect with the locals and really enjoy the day.

'The Bel & Brendon More FM Tauranga team will be there to facilitate the Chill Out Zone, so parents will be able to sit back and enjoy live music and good coffee while the kids go nuts.”

Papamoa holiday park will also be launching a brand new Local's Club at the Beach Front Festival.

'The Local's Club is an exciting new initiative that we have created to offer special deals to locals,” says Papamoa Beach TOP 10 marketing assistant Frances Maia.

'If you sign up to this club you will be the first to know about amazing, on-the-day deals that will be offered exclusively to members. We want locals to explore their own backyard and know exactly what beauty and facilities we have to offer.”

All people who sign up to the Local's Club also go in the draw to win a two night stay in a luxury beachfront villa.