I had occasion to read both free local newspapers at the same time last weekend.
One was 56 pages long, the other 28. One took over 30 minutes to read/peruse, the other less than 3.
Not only was one twice as big as the other, but it had three times the amount of stories and four times the amount of information.
I understand that one has over 60,000 copies printed and distributed, the other less than 50,000.
There's only one paper worth reading in the Bay.
Guess who that is?

Graeme Martin, Otumoetai.