Breast Cancer Foundation NZ is urging Bay of Plenty residents to step up and host Pink Ribbon Breakfasts, warning vital support services could be at risk without stronger community backing.

The annual fundraising campaign runs throughout May and into June, raising money for breast cancer education, research and patient support across New Zealand.

The foundation said the need is especially pressing this year, with the cost-of-living crisis putting added pressure on donations.

Unlike many organisations, it receives no government funding and relies entirely on community generosity to sustain its programmes.

Chief executive Ah-Leen Rayner said local involvement is critical.

“Breast cancer doesn’t stop during tough times and as a community, neither can we,” she said.

About 210 women in the Bay of Plenty are diagnosed with breast cancer each year, with funds from Pink Ribbon Breakfasts helping to provide early detection initiatives and practical and emotional support for patients and their families.

Rayner said a shortfall in hosts could have serious consequences.

“Without enough hosts, we risk losing millions of dollars to invest in programmes that save lives.”

She said there is still time for people to get involved, whether by organising a morning tea at work, hosting a brunch with friends, or planning a larger community event.

Registrations to host close on May 31, with participants receiving a free host kit containing ideas and resources.

For more information or to sign up, visit pinkribbonbreakfast.co.nz