Police are continuing the search for missing woman Jan-Marie Burton after she was reported missing on Wednesday, July 26.

"As we head into the weekend Police advise Police along with Land Search and Rescue teams will be in the Kinloch and Kawakawa Bay area’s," says a police spokesperson.

"Jan Marie was last seen Wednesday morning on a walking track near Kinloch.

"Over the weekend these tracks will remain open to us all but please consider our teams as they continue searching for Jan-Marie.

"If you happen to come across Jan-Marie please stay with her and telephone police via 111."