Recyclable cardboard bread tags to hit NZ shelves

The new bread tags will be used from Saturday. Supplied image.

Recyclable cardboard bread tags will start being used on Nature's Fresh bread loaves from this Saturday.

Nature's Fresh is beginning to transition away from plastic tags – phasing in new recyclable cardboard bread tags one day a week from August 14, on all Nature's Fresh loaves from its Auckland Bakery.

The progressive rollout will then move through its network of bakeries across New Zealand, all initially one day a week, with the intention of moving to exclusive use of recyclable cardboard bread tags at every bakery and every day, within the next few months.

Kicking-off this initiative is a huge milestone for the brand, says Jesper Poulsen, Head of Baking Marketing at Goodman Fielder.

'We're extremely excited to be improving the environmental sustainability of our packaging,” Poulsen continues.

'Our research shows that Kiwi bread lovers are also supportive, with 76 per cent viewing the change to recyclable cardboard bread tags as a positive move*.”

As one of the country's most popular bread brands, Nature's Fresh has the opportunity to remove up to 15 million plastic bread tags from landfill each year.

Poulsen says the cardboard bread tags on Nature's Fresh loaves will be fully recyclable, and made from 100 per cent recycled content, but don't compromise on durability – in fact, they are considerably less prone to the dreaded ‘snapping' that can occur with plastic bread tags.

Due to their small size, the best way to ensure the new recyclable cardboard bread tags are properly processed by our NZ recycling system is to collect them in an envelope before depositing with general paper/cardboard recycling.

The switch from plastic to recyclable cardboard tags on Nature's Fresh loaves comes off the back of Goodman Fielder's recently launched corporate sustainability goals, which include other commitments like switching its fleet of 110 sales force vehicles to hybrid models by the end of 2022, reducing fuel consumption of the fleet by 41 per cent, and in July this year moved to 100 per cent renewable electricity at all of its Goodman Fielder operated Bakeries.

Nature's Fresh is also a proud supporter of the Soft Plastics Recycling Scheme, which aims to come up with ways to turn soft plastics into useful products, such as fence posts.

Nature's Fresh trucks are currently used to collect the soft plastics collected by the Soft Plastics Recycling Scheme from Christchurch before transporting it back to Auckland to be processed, to help solve the problem of getting soft plastics from the South Island to the processing facility in Auckland.

Duignan, Goodman Fielder NZ CEO, commented: 'Our products are the cornerstones of millions of Kiwi pantries, and we are committed to using that reach as a force for good. Commencing the rollout of recyclable cardboard bread tags on our Nature's Fresh loaves is an important milestone for Goodman Fielder, and is the start of our rollout across all brands which will see a total of over 100 million plastic tags annually removed from circulation.

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What great news

Posted on 12-08-2021 12:02 | By B.C.

With this huge milestone the planet is well on the path to being saved!


Posted on 12-08-2021 12:21 | By Slim Shady

That’s a real planet saver.


Posted on 12-08-2021 12:56 | By The Professor

You have to wonder what good this is going to do. The plastic clip/tag was only a small part of the overall packaging for bread. What about the huge plastic bag that the bread is wrapped in? Good on the company for trying to keep up with current trends, but I don't see the point.

Now if we could only think of an alternative to plastic bags... ummm. PAPER

Posted on 12-08-2021 14:09 | By Omni

Simply by using a wooden or cardboard tag this could be fixed. How about Natures Fresh and all the bread companies start looking at an alternative to their problematic plastic bags (that we can't even recycle), that should have already been banned by now. Why can't they simply go back to a paper bag with their name, image of the bread and all the other details simply printed on paper. We don't need our bread wrapped in plastic at all, time to go back to basics and put the earth and our environment, before your 'image and marketing' that you put on a loaf covered with plastic bags. A story to make you believe these are 'caring, forward thinking companies'!!!!

whats the point

Posted on 12-08-2021 15:01 | By kiwi_brat2003

wonders if it will be the same as the compo-stable bag that cannot be placed in the food recyclable or the recyclable bins.


Posted on 12-08-2021 15:49 | By Angel74

really and the cost to change the tags could go to something much more useful !!

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