UPDATE 10:54AM: Police are led to believe that the fisherman who went missing near Tanners Point hasn't survived.

Sergeant Vince Ranger says the search is still continuing.

'The fisherman, 52-year-old Kelly David Rae, fell from a boat on Monday June 24.

'The Police National Dive Squad assisted the search team for three days last week, but unfortunately did not locate Mr Rae.

'Sadly, given the time that Mr Rae has been missing, police do not believe he has survived.

'The matter will therefore be referred to the coroner.

'This is an extremely difficult time for Mr Rae's family. Police are providing them with support,” says Vince.

The ongoing search, involving Waihi Beach Coastguard and Waihi Beach Surf Lifeguard Services, is being overseen by police.

Police would like to thank all those involved in the search for their efforts and their commitment to returning Mr Rae to his loved ones.

EARLIER:

The search for a missing fisherman in the Western Bay of Plenty is now entering seventh day.

Search and rescue teams have been looking for man who reportedly fell from a dingy near Tanners Point on Monday, June 24.

Police, Coastguard and a rescue helicopter have all assisted in the search for the man who had been the sole occupant of the dinghy.

Rumours have been saying that the search could be called off tomorrow, but Sergeant Vince Ranger says the search is continuing.

'It is not accurate that the search will be called off tomorrow.”

A police spokesperson says the Dive Squad finished up on Friday and unfortunately didn't locate anything.

'Police are overseeing/managing the continued search effort.

'Coastguard and Surf Lifesaving were out searching over the weekend.”