Thousands of people rocked up to turn Tauranga streets pink for the annual Hot Pink Walk.
The aim of the event is to raise money and awareness of breast cancer.
About 160 women are diagnosed with breast cancer every year in the Bay of Plenty.
Breast Cancer Support Service Tauranga Trust provides support, advocacy and education for women and men who have or are experiencing breast cancer, and their families and the wider community.
The HOT Pink Walk is one of several fundraising events the trust holds each year, attracting around 3000 people to the CBD who have raided their wardrobes, hit the op shops and got their hands on anything and everything pink to support the cause.
Olivia Burns, 10, with Amber-Rose Delamere, 19.
Starting from Masonic Park on The Strand on Wednesday, people of all ages showed their support by dressing in pink and walking through the CBD.
Ocean Davies, Camryn Young and Diana Owens.
Check out the awesome photos SunLive snapped of the event below:
The team from 'Z' who have been fundraising for this event throughout their petrol stations around Tauranga.