A recently installed speed camera on a busy Bay of Plenty highway has ticked up $30,000 worth of fines in its first month of operation.
Data released by police showed the fixed speed camera between Waitahanui Lane and Otamarakau Valley road issued 264 fines totalling $29,110 in June 2018.
While the figure is a drop in the bucket compared to the whopping $4.6 million in issued speeding tickets for June 2018 alone, drivers speeding and driver behaviour is becoming an issue in the Bay of Plenty region.
Fatal crashes and serious accidents have become a major issue along State Highway 2.
Three people lost their lives in two crashes in one week recently.
Thirty-five-year-old Christopher Roughton and 28-year-old Anna-Jo Liddell, both of Whakatane, died when their vehicle collided with a logging truck.
Western Bay of Plenty road policing manager Senior Sergeant Mark Pakes says speed cameras were being installed in an effort to drive down speeds and prevent deaths.
"If you crash, regardless of the cause or who is at fault, speed is the single factor that most affects the outcome.
"All camera sites are identified as having a high crash risk, based on detailed analysis by independent traffic experts, including where there is a history of fatalities and injury crashes."
"Encouraging drivers to reduce their speed helps to reduce unnecessary deaths and injuries."