The growing number of alcohol-free options in beer, wine and spirits is broadening the opportunities for Kiwis to make more moderate choices with their drinking.

Heineken has brought in a 0.0 per cent product in to the New Zealand market.

'It's a pleasure to congratulate Heineken for bringing their 0.0 percent alcohol-product to the New Zealand market. This will meet demand and demonstrates serious support for consumers' world-wide who are demanding quality non-alcoholic choices,” says NZ Alcohol Beverages Council Executive Director Nick Leggett.

'Such good-tasting options will support the fact that fewer Kiwis, particularly young people, are choosing to drink and choosing to drink to harm. However, we are all social creatures at the end of the day and you can't remove millennia of cultural history where we want to get together and enjoy company over a drink.

"I suspect many of us still want to enjoy the taste of beer, but sometimes the setting just isn't appropriate to enjoy alcohol, or people want to reduce their consumption.

"Kiwis clearly have a growing sophistication in their demand for low- and no-alcoholic beverage choices. This is reflected across the world, and Heineken 0.0 is both a response and an answer to that."

Nick says DB Breweries should be congratulated for adding this option to their large low and no-alcohol range in New Zealand.

"With only 69 calories per bottle it ticks a number of boxes."