Tourism BOP seeks funding increase

Tourism Bay of Plenty CEO Kristin Dunne. Supplied photo.


Tourism Bay of Plenty is seeking an increase in funding of $621,000 in order to manage the region’s exponential tourism growth, so that it doesn’t impact negatively on the environment and local communities.

The funding is being sought under Tauranga City Council’s Long Term Plan, which opened for consultation today, and would equate to 0.5 per cent of the council’s proposed overall rates increase.

Tourism Bay of Plenty is appealing for people to make submissions in favour of the funding, so it can follow a ‘Destination Management’ path, an emerging trend worldwide to approach tourism from a more sustainable viewpoint.

Destination management is the strategic and sustainable management of visitor-related development, coordinated with residents’ interests, to preserve a region’s unique identity. It brings stakeholders together and provides them with the tools to work collaboratively to meet the demands of a growing number of tourists.

“It would be the greatest shame if this beautiful region became burdened by tourism to the point our locals didn’t continue to love where they live, and we couldn’t all enjoy the benefits of the economic impact this growing sector brings,” says Tourism Bay of Plenty CEO Kristin Dunne.

“It would be reckless to allow this growth without a considered management plan. We must show strong leadership, make insight-led decisions and have a clear development plan.”

Tourists spent a record $1 billion in the Coastal Bay of Plenty last year – a milestone that was originally not forecast for another 12 years. This figure is expected to grow to $1.45 billion by 2028, making it one of the largest economic contributors to the region.

Max Mason, Chair of the Tauranga City Council’s Economic Development and Investment Committee, says while booming visitor numbers are good for business, there are growing negative impacts on local residents.

“Gridlock in summer months at the Mount, freedom camping issues and difficulties in finding visitor accommodation are all indicators of serious future problems. Our tourism and city leaders can’t stick our heads in the sand – we need to act now,” says Mr Mason.

“By going to public consultation with a proposal to become Destination Managers, Tourism Bay of Plenty is proactively seeking to find future solutions. I urge the community to make submissions so that we can make the best decisions on tourism going forward.”

Regional Tourism New Zealand says local tourism organisations are on a “knife edge” for future funding.

Executive officer Charlie Ives says pulling back on tourism funding is a mistake, from which regions can take years to recover.

“What we need is a really solid conversation at a national level about a consistent approach to funding tourism in New Zealand. It shouldn’t be left up to each local council to come up with options based on the current limited funding levers available to them,” he says.

“The regional tourism organisations are very conscious of ensuring the growth in tourism continues to deliver benefits to the community and increasingly they’re also taking on a role of working with other community groups and monitoring community attitudes.”

Regions should all have a long-term strategy for managing and developing their tourism industry to ensure local communities get maximum benefit from what is a booming industry, he says.

Tourism Bay of Plenty currently receives funding that equates to 0.15 per cent of visitor spend, which is well below the national benchmark of 0.21 per cent for similar-sized regional tourism organisations.

The additional funding would be met through the Economic Development targeted rate, with the impact on most businesses being less than the cost of a cup of coffee a week – between 7 cents and 58 cents a day for all businesses under $2m in value and no more than $1.15 a day for businesses valued $4m or over.

“It’s a small price to pay to help boost our economy and create jobs, which benefits everyone in the long run. It is our collective responsibility to be guardians of our place by protecting and enhancing the environment, through sustainable tourism growth,” says Ms Dunne.

Submissions are open until April 16 and can be made at

For more information on Tourism Bay of Plenty’s Visitor Economic Strategy, email


@ Sg1nz

Posted on 21-03-2018 10:38 | By MISS ADVENTURE

The response from you is ratehr naive. "BOP" is a wide area, yet Tauranga is very small, can you agree on that? Beside port fees, more or less all that Tauranga gets out of for example tourisum/Crusie ships is to provide a bus driver maybe, the economic value of that attributable to Tauranga is a VERY small part of the purported economic value annually. Most/the lions share, is attrubtable to Rotorua etc, not Tauranga. The benefiots economicallyu for Rotorua are rather obvious, little/none, to confirm this you need to spend a little time in Rotorua to sort out the economics level there. Your answer will, if you are objective (NB very difficult for Robbin, so disregard any comments there) reveal itself extremely rapidly.

Had any calls yet Kristin,

Posted on 21-03-2018 10:17 | By R. Bell

not too many I bet. These people below are all nit picking, no research, trolls. Sg1n.z has the facts and the word is out, Keep up your great, much needed promotions, and ignore Sunlives resident team of "rubbish everything" at any cost brigade. Robin Bell.

Meet with Tourism Bay of Plenty

Posted on 19-03-2018 15:54 | By TBOP

Kristin Dunne (CEO TBOP) will happily meet with all commenters who have concerns about Tourism Bay of Plenty and the proposed move to Destination Management. She is also happy to come and speak to community groups over the next few weeks. Please phone the office on 07 577 6234 to schedule a time.


Posted on 19-03-2018 10:45 | By Accountable

TBOP is copying the marketing style of Priority One. For example the majority of people assume that the CBD is the area that is controlled by parking meters. The Council has the CBD boundaries from Marsh Street to 2nd Avenue and the figures recently quoted by Priority One when they were telling us that the CBD has seen a financial expansion of 7.6% has the CBD boundaries from Marsh Street through to 11th Avenue. It is all smoke and mirrors and totally meaningless to those of us actually making a living in the CBD and at the same time trying to work with an orgainsation that is in competition and also continually asking for more momey from us who also are the ratepayers to do what? People would not rubbish TBOP if they could see the resulting benifits from this huge input of the tourism spend in the Tauranga.

Value for money?

Posted on 19-03-2018 10:23 | By waiknot

I appreciate the value of a tourism organisation. However my experience of TBOP is they manipulate business ventures to force tour operators to give TBOP a cut. I have even seen a cruise ship passenger info TBOP staff they will book directly and not be instructed. I would like to know exactly what additional business TBOP have generated beyond just clipping the ticket.


Posted on 19-03-2018 09:23 | By Told you

If you want to believe the MBIE the bop made an extra $238 million last year to a total of 1 Billion but not expected to reach $1.450 billion until 2028 something doesnt add up,could you please clarify.

Stick to the facts

Posted on 18-03-2018 21:46 | By Sg1nz

"They" don’t create the numbers..... MBIE track and report these numbers. So if you don’t believe the significant increases for BOP or Tauranga (534M in 2013, to 762M in 2017 - that’s Tauranga). So what happens if that 762M goes away or reduces. That’s all jobs and money in locals pockets. Plus who do you thinks supports bringing new businesses into Tauranga? Would you rather businesses move to Hamilton? Yes that’s Priority1. Now all that said, I would give more money to TBOP, but I think they deserve some credit, rather than the usual hate spewed from the usual trolls on here.

@ hapukafin

Posted on 18-03-2018 14:35 | By MISS ADVENTURE

They themselves create and generate teh numbers, they magically increase every year and so become more and more "creative" and so unbeleivable. The reason for this is obvious, the more they "create" magical numbers the more they think that they themsleves are useful for something = more money wanted, more staff doing who knows what. Actually tourism hapens "DESPITE" TBOP, same as the CBD, it manages to survive DESPITE the best efforts of Tauranga Council to kill it off completely. The same self justificiation happens and so spending increases, staff numbers rise, all of COuncil and all of its appendages all have adopted the same plan of self-justification and self creativity and one hell of a lot of back slapping each other all to self justify themselves.


Posted on 18-03-2018 12:45 | By rastus

What a nerve these business parasites are - name any other multi million dollar private business that also asks for the publics money? These people have had plenty of help and should by now be standing on their own feet.


Posted on 18-03-2018 10:20 | By Accountable

Our hard earned money on a new I-Site at the Mount will not bring more people to the area. Those that use any TBOP facilities have already arrived. Raising funds for a new facility has been well publicized and the six million dollars to build it is not sitting in a bank waiting for TBOP to spend it. The above story is one big smoke screen.

With the current council

Posted on 18-03-2018 08:41 | By Angels

Everyone knows our current council are a soft touch who LOVE to spend money. Everyone has caught on , we have huge spenders with no brains. When god was handing out brains they jumped on the train instead. Now we are all going no where with this disgusting council.Time for someone st council to stop this stupid spending spree. 40% increase is already stupid.Council please stop as 50%+ is not far away with your stupid spending mentality. Maybe more

Lot of Gobbleygook

Posted on 17-03-2018 18:39 | By The Sage

What a load of tripe. They just want more money. What good are they actually going to do with it? Put big ads up and on social media advising tourists not to come here? Just more money for the coffers. I class this exactly the same as Priority One, just talk about stuff without actually doing anything constructive. How are Council going to measure this. Oh, I forgot, Max Mason is on the Council. Before that he worked for the Chamber of Commerce. All big money go rounds.


Posted on 17-03-2018 17:15 | By Told you

1 billion is hard to believe but if it is true let the recipients of this money fund the Tourism and not the ratepayers.A small increase in their levy is all that is needed.

No Thanks

Posted on 17-03-2018 16:51 | By Captain Sensible

Absolutely NOT!!!


Posted on 17-03-2018 15:51 | By hapukafin

I alway wonder how some one comes up with the millions of dollars tourists spend in the BOP.Some areas may reap in a income but from where I am and speaking to other retailers not a lot come from the cruise ships,the biggest spenders are those staying for 1-2 nights or over a week..The biggest has to be the hospitality trades and supermarkets.


Posted on 17-03-2018 14:52 | By MISS ADVENTURE

If that was so then they should need less money not more? This leech like creation of Council is the worst possible solution for tourism in the BOP region, the evidnce is obvious, most people head for Hobbiton or Rotiurua. Taurnga is simple the place that they arrive. That is a clear signal that TBOP has and is failing.

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