The Destination Rotorua Facebook page has reached an impressive 200,000 followers – only the second destination page in New Zealand to achieve this milestone.

With a following greater than Auckland, Christchurch and Wellington, Rotorua's page is also consistently in the top three most-engaging pages in the domestic tourism space.

Destination Rotorua consumer marketing manager Tom Worsp says the 200,000 milestone was a huge achievement for the region and a testament to Rotorua's tourism industry who have successfully partnered with Destination Rotorua over the past three and a half years to increase Rotorua's domestic visitors.

'Rotorua is an exciting and vibrant visitor destination enjoyed by domestic and international tourists alike,” says Tom. 'Whilst Rotorua is already well recognised for our incredible Maori Cultural experiences and geothermal wonders, more and more tourists are discovering Rotorua's spa and wellness offer, our world-class mountain biking and the ever-growing adventure tourism offering Rotorua enjoys - a lot of which is set in a unique natural environment dominated by forests and lakes.”

Destination Rotorua digital marketing executive Jen Hinitt says, 'It is easy to reflect a vast array of what Rotorua has to offer on our social media feed as well as promoting interesting upcoming events because of the many unique attractions in the region.”

To follow Destination Rotorua out on Facebook, visit facebook.com/RotoruaNZ