All signs are pointing to a bumper tourist season, with an increase in visitors travelling to the Coromandel from overseas this summer.

Thames-Coromandel Mayor Sandra Goudie says there is so much to see and do in the Coromandel, and she loves sharing this beautiful piece of paradise with visitors.

She also loves the fact so many New Zealanders, and many people from overseas, are travelling to the Coromandel to experience the 'quintessential Kiwi summer”.

'I love to see families relaxing on the beach, building sandcastles, having a barbeque, kids licking dripping ice creams, splashing in the waves, fishing - it's what summer is all about.

'But while you're out and about, look after yourselves and look after our special place. Slow down, enjoy the scenery, and don't litter!”

Destination Coromandel general manager Hadley Dryden, says the peninsula's popularity this summer has seen accommodation at a premium over the past couple of weeks.

The regional tourism organisation has heard from accommodation providers this summer has been as busy as last year, if not busier, and the busy times are expected to continue.

'There has been growth in arrivals from all major markets this year. The Coromandel should see Australians, Brits, Europeans, particularly Germans, and North Americans return in solid numbers for the season ahead."

'But don't let that put you off a visit to the Coromandel. There will be more accommodation available from January 6 onwards.”

November signalled the start of the busy season with tourism operators getting progressively busier since then, particularly commercial marine operators who've enjoyed a great start to the season due to good sea conditions.

Numbers also continue to grow on the Hauraki Rail Trail, and Destination Coromandel expects to see more Australians on the trail later in the season, with 50 per cent of bike bookings from the country.

The rail trail runs from Te Aroha to Thames, with a spur from Paeroa to Waihi, and is currently being extended from Kopu to Kaiaua which should be completed sometime around March.

Last summer New Zealand tourists spent more in the Coromandel than any other part of the country, according to data from consumer spending analysts Marketview.

Figures show the Coromandel accounted for almost 6 per cent of tourism holiday spending outside of New Zealand's main centres in the three weeks following Christmas 2015. This is despite the peninsula having just 1 per cent of the country's retail businesses

Queenstown was next, with nearly 5 per cent of domestic tourism spending, while Taupo had 4.42 per cent.