I believe they represent the New Zealand Rugby Union. But you would never know from their strip. Nowhere is New Zealand mentioned or the NZ flag displayed. A German footwear supplier is displayed, as is an American insurance company. A silver fern with the words All Blacks is also displayed, this is the brand, the trade mark. The brand that sells memorabilia, jerseys and the like, and draws spectators. The brand has commercial value and this helps pay for the paid entertainers that make up the team. It is a popular brand and has marketable value. How come John Key has not sold the franchise? New Zealand has a great rugby tradition and currently a world beating side that does not overtly represent this country. I cringe when the team runs onto the field with AIG plastered on their chests.

P Dolden Papamoa.