Destination Coromandel is on the search for video and photo footage to help promote the region.

The regional marketing agency wants people to get out and explore the Coromandel, shoot their favourite spots, then tag videos and photos with #goodforyoursoul when sharing them online.

Te Whanganui-A-Hei/Cathedral Cove. Photo: File

The company has partnered up with outdoor retailer Torpedo 7 who are offering monthly prizes for the best 30 second videos which can be captured on any device.

Prizes includes a two room tent, single kayak, stand up paddle board and women's retro bike, while a family holiday and GoPro HERO4 Silver is also up for grabs for the best video overall that captures the ‘good for your soul' vibe.

After recently launching its Instagram account @thecoromandel, Destination Coromandel is also on the look-out for photographers with the ability to reach specific audiences on the social media site.

Photographers are encouraged to submit their best photos this summer and tag #goodforyoursoul, with the best photographers to be invited back to capture the Coromandel during autumn.

The competition will run from January to April.

Details on the campaign can be found at Destination Coromandel's Website at: www.thecoromandel.com/goodforyoursoul or to view entries visit: https://www.instagram.com/thecoromandel/