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The sands of Papamoa Beach turned pink again for the eighth annual Pink Papamoa Beach Walk today.

About 200 pink walkers took part in this morning event which started out the front of Papamoa Surf Lifesaving Club.

Get ready, go! Pink walkers line up to take part in the Papamoa Pink Walk. Photos: Cameron Avery.

Tauranga Breast Cancer Support service manager Lea Lehndorf says the purpose of the Pink Papamoa Beach Walk is to celebrate the survivors, inspire and support the fighters, and honour those taken.

It is also about reminding Bay of Plenty residents to be breast aware and take action on any changes they notice to their breasts.

'Early detection can make a big difference in treatments and outcomes,” says Lea.

The walk is free, however, participants are asked to make a donation to Tauranga Breast Cancer Support Service.

'This money stays locally so we can train local survivors to support those newly diagnosed, offer free counselling, hold group gatherings where the word ‘cancer' won't cause a lull in conversation – and provide regular information and practical advice to all those touched by breast cancer in the Bay of Plenty,” says Lea.