Waihi dairy farmers Roger and Erin Madsen feature on Fonterra's latest instalment of its Farm Focus YouTube series showcasing responsible dairying initiatives taking place on New Zealand dairy farms.

Since taking over the family farm 24 years ago, Roger and Erin's milk has consistently passed every standard milk quality test every season.

Roger is a former tanker driver and says collecting milk from thousands of farms helped him with ideas on how he can consistently supply safe milk.

Roger says the key to their milk quality success is having good systems in place and not getting distracted while milking or washing.

The series also features dairy farmers from Invercargill and Waiuku discussing the importance of sharing knowledge, utilising technology and high standards of animal welfare.

Supply Fonterra Programme Director, Lisa Payne, says the second Farm Focus series shows the passion and dedication dairy farmers have to delivering the top quality milk that goes into Fonterra's dairy products.

'Safety and quality start on-farm, and require absolute commitment to maintaining high standards and a fastidious approach to detail,” she says.

Lisa says dairy farming can be complex, requiring a delicate balance of inputs and outputs, and that Fonterra farmers are some of the best in the world at getting high productivity from their herds while ensuring superior standards of animal welfare and top quality milk.

'What I want people to take away from watching these videos is the importance of great people, healthy animals and attention to detail in the production of quality New Zealand milk, and how what happens on-farm underpins the trust customers and consumers have in Fonterra's dairy products,” she says.

The four Farm Focus videos are now available on Fonterra's YouTube channel. The videos will also be posted on Fonterra's Facebook and Twitter pages under the hashtag #farmfocus.