Bayfair Shopping centre is on the hunt for a video blogger and has teamed up with New Zealand Woman's Weekly in launching New Zealand's first – retail therapy in social media.
Bayfair Shopping Centre and Auckland's Botany Town Centre are the first in the country to seek out dedicated video bloggers, who will be paid to shop and find fame in the field of fashion, food and other retail pleasures.
Bayfair Shopping centre is on the hunt for Tauranga's best blogger.
With the help of a people's choice vote, each centre will pick a winner of the competition, Shopping Video Blogger 2012, to serve as its dedicated video blogger.
The winner will score a five-month video blogging assignment with Bayfair and the New Zealand Woman's Weekly.
Winners will receive $300 worth of centre gift cards a month and broadcasting their blog on the magazine's website and centre's social media platforms.
To kick off the competition, the two centres will call for Tauranga and Auckland's best blogging talent to submit entries of their shopping experiences, trends and style advice any time between August 27 and September 30.
Entries can be made in the form of video submission to the New Zealand Woman's Weekly website.
Entrants will be judged by the amount of public and social media interest in their online video submission and by a panel of judges comprised of representatives of each centre and the New Zealand Woman's Weekly.
New Zealand Woman's Weekly lifestyle editor Louise Richardson says the Weekly is delighted to be involved in boosting two bloggers to national stardom.
“The New Zealand Woman's Weekly is proud to be a publication for women of all ages who are interested in fashion and the sharing of stories – both being facets of Shopping Video Blogger 2012.
“The Weekly loves that the competition is open to people from all walks of life, and that the reach of our magazine can help these fashion bloggers gain the exposure they need to succeed.”
To help them promote their fashion blogging prowess, entrants will be encouraged to invite friends, family, and supporters to share, ‘like' and comment beneath their entry videos on the New Zealand Woman's Weekly website.
Any positive comments will be treated as a vote for the video blog the comment refers to, which will boost that entrant's chances.
To upload their entries on to the New Zealand Woman's Weekly website, people can email their videos as recorded on a smartphone, camcorder or webcam, along with their details, to the competition email address email@example.com.
The video blogs in the competition will also be advertised in the print edition of the New Zealand Woman's Weekly.
Interested parties can then go online to enter the links to view the videos.
The competition is open to people of all ages from Auckland and Tauranga, the regions in which Botany Town Centre and Bayfair Shopping Centre are located.