Regional food and community network, Kai Western Bay, is applauding the place of origin labelling initiative demonstrated by PAK'nSAVE Tauranga.
Kai Western Bay members include various groups with an interest in food and community related outcomes in the Bay of Plenty and have a vision of ‘good food for all in the Western Bay'.
“Everybody has a right to know where their food comes from,” says Gill Ellis, owner/grower at Kaitemako Gardens and member of Kai Western Bay.
“It really encourages people to buy local when they see these new season tangelos from Te Puke (pictured) sitting side by side with oranges from Australia.”
The Consumers' Right to Know (Country of Origin Food) Bill passed its first hearing in Parliament in April 2017.
The bill requires all single-component foods to display country of origin, including packaged and unpackaged foods.
“But PAK'nSAVE Tauranga has gone a step further - by labelling not only the country, but also the region that its New Zealand produce comes from,” says Gill.
Kai Western Bay says it has been heartened to see such a proactive initiative by a local supermarket.
“Our customers have been asking for more information on the origin of their food for some time now,” says PAK'nSAVE Tauranga owner Dean Waddell.
“The PAK'nSAVE brand has voluntarily included Country of Origin labelling wherever possible.
“We know our shoppers really do care about where their food is sourced and grown so it is a logical next step for us to adopt this Place of Origin initiative.
“As a locally owned business I believe we owe it to our community to support suppliers and growers across the country.
“One way we can do this is by letting our customers know the products they are buying are sourced from around New Zealand,” says Dean.
“Buying local means supporting local, and it makes good business sense so why wouldn't we support a great initiative like Kai Western Bay.”