Growers lose confidence in Zespri

Kiwifruit growers are calling for a government inquiry into the operations of marketer Zespri, saying they have lost confidence in the company.

In a letter to the Minister for Primary Industries and Economic Development, 41 growers say they no longer unquestionably support the Single Point of Entry Model for kiwifruit.

Growers are calling for an inquiry into Zespri. Photo: File.

'As growers we do not feel that we have been told the whole truth over the large fine in Korea in 2010, nor are we confident that the whole truth will be revealed over the customs fraud in China,” the letter says.

This follows letters late last week from 16 post-harvest companies to the Prime Minister, Minister for Primary Industries and parliamentarians pledging their support for Zespri and the industry structure.

Growers who have signed the latest letter and included their orchard numbers to verify they are Zespri suppliers, say Zespri is no longer the growers' marketing servant 'charged with obtaining the best results for the kiwifruit that we grow, but have become in many respects our masters and dictates to us in a way that is beyond belief”.

'We also increasingly lack confidence in Kiwifruit New Zealand as the organisation put in place to oversee the industry.”

Kiwifruit New Zealand has allowed Zespri to become too powerful and is not doing its job as an industry regulator to look after the interests of growers, says the letter.

Growers are dispirited because of the impacts of the disease Psa-V, and are fragmented and easily manipulated because Zespri has all the information and a well-paid and sophisticated publicity machine, the letter says.

The growers are also critical of the grower body New Zealand Kiwifruit Growers Inc which it says has become too close to Zespri and seems unwilling to ask the hard questions and get information on anything which might reflect negatively on Zespri.

Zespri is coming under increasing pressure over a customs case in China which resulted in Zespri's former China agent Liu Xiongjie being arrested on smuggling charges, ordered to repay $7.6million in underpaid customs duties on New Zealand kiwifruit and sentenced to 13 years jail, and claims in the media of fraud on the part of the export company.

Zespri's chairman Peter McBride has written to growers saying 'it is important that growers have the facts of the situation”.

'It is true that Zespri had questions about the basis of the dual invoicing process. Concerns were raised by some employees and we did take actions at the time to check that the process was appropriate.

'In hindsight we should have checked more rigorously and we have clearly identified that our compliance systems need to be strengthened.

'Claims that Zespri knew what was happening are wrong. Zespri was led to believe by its former importer that an agreement with China Customs to allow for dual invoicing did exist, and that appropriate duties were being paid. All Zespri's actions at the time with regard to the import of kiwifruit into China were conducted in the context of believing such an agreement did exist,” the letter says.

Further, Zespri has placed more information on the website The Canopy which only growers can access saying it 'is aware that a number of media outlets continue to be fed information, including selected internal Zespri documents supplied by an anonymous source, about the China Customs investigation.

'As already stated, it appears this on-going media campaign - which is being fronted by the ACT Party and fuelled by anonymous industry sources – is an attempt to destabilise the kiwifruit industry's structure.

'Zespri reiterates its advice from China that achieving the best result for both ZMCC (Zespri's Chinese subsidiary Zespri Management Consulting Company) and our employee in China depends on us following due process within China's legal system, continuing to cooperate fully with China's authorities and working through the issues in a deliberate and considered manner."

'However, in an environment where internal documents are being leaked and selectively interpreted, Zespri wants to keep growers informed of information which we understand will soon be making its way into the public domain. Having to do this is potentially damaging to our legal strategy in China, but our hand has been forced by those intent on causing maximum damage to the industry structure and the value of the Zespri brand.”

A link is provided to a summary of documents and information given to growers with regards to the China Customs investigation.

9 comments

Not surprising.

Posted on 29-05-2013 10:23 | By jed

If I were a grower I'd want to know if there was corruption, and if so, who was involved and why.


Not full picture ex Zespri?

Posted on 29-05-2013 11:37 | By YOGI BEAR

So that automatically leads to a lack of faith in Zespri and a lot of speculation, the only way to clear the slate is to put "all" the facts on the table, but of course in doing so Zespri will shot itself in the foot and verify all the concerns of growers and others. So they then struggle to contain the damage, limit the information and generally manipulate the media, in time it will all be revealed.


Come clean

Posted on 29-05-2013 13:23 | By YOGI BEAR

That is that is needed, if they can not then shows they are not clean, silence and hiding in the shadows tells all you need to know.


grower

Posted on 29-05-2013 13:36 | By lyn15

get rid of zespri put in a honest exporter


Reporting Bias?

Posted on 29-05-2013 13:49 | By Sam Green

Really? What is the other side of the story Sunlive? Surely it is your responsibility to report this accurately. Zespri may have an internal issue with a foreign based contractor but local growers certainly have not lost confidence in them as evidenced by the support they have received from industry representatives. The 41 single growers who are calling for a change to the single point of entry may do well to look hard at the unfortunate apple industry. Zespri serves us and the local economy well.


Moya

Posted on 29-05-2013 18:40 | By Skye

Extraordinary that Zespri fails to live up to the same regulatory rigours that it imposes on its growers. Unforgiveable actually. Any heads going to roll over this one?. Good for the Growers taking a stand. It's long overdue.


Are you for real

Posted on 29-05-2013 20:31 | By blokebear

40 growers is a drop in the bucket of growers that support zespri, who in their right mind would destroy a nz company to have all the local profits go off shore, if that were to happen these 40 would wish they never opened their mouth as well as the fools like J Banks who obviously dont give 2 hoots about NZ business!


NZ Owned

Posted on 29-05-2013 20:44 | By marcus

40 growers is very few compared to the thousands who support zespri, sunlive needs to concentrate on the thousands more than a minority that would destroy this regions profits and see the industry flop when it is then told what its getting whilst shareholders off shore bask in the glory of their returns instead of those returns going to the local community. If people do proper investigation they would realize its a true NZ asset, besides zespri only exists through grower votes so if it was that bad it would cease to exist every year around!


Sam Green

Posted on 30-05-2013 14:03 | By YOGI BEAR

It is not an issue with a overseas contractor alone. You will see that Zespri knew about the "double" invoicing and did nothing, the only reason for two sets of invoices is to reduce the duty payable at the time of importing. So Zespri are a party to all just as the Chinese rep was yet they will all keep the job and bonus and "no worries mate".


Leave a Comment


You must be logged in to make a comment.