New World’s Family2Family Foodbank Appeal is back

New World’s Family2Family Foodbank Appeal is back with customer donation bag match

New World’s Family2Family Foodbank Appeal is back for 2022 as part of their ongoing promise to ensure New Zealanders have access to food, whatever their circumstances.

From May 2 - 15, New World is once again inviting customers to come in-store and fill a bag of foodbank friendly products or select one of their pre-filled $20 Family2Family bags, leave it at the store collection point, and the team at New World will make sure it gets to the City Mission or local foodbank.

New World has made a commitment to be Here for NZ and with promises to ensure all New Zealanders have access to healthy affordable food and supporting kiwi communities to thrive the annual Family2family Foodbank Appeal is a major contributor to keeping that promise.

“We’re a part of almost all New Zealand communities, and all New Worlds are partnered with a local foodbank or City Mission organisation,” says New World  Head of Marketing and Customer Experience Pippa Prain.

“We know now more than ever Kiwis are doing it tough, and we’ve made a commitment to support our local communities and lend our support where its most needed.”

Fill a bag to help a family in need with foodbank friendly grocery items. Photo: Supplied.

As a part of the Family2Family Appeal, New World will match customer donations by making a $20 contribution to the appeal for every bag dropped off at New World, up to the value of $250,000.

“Two lockdowns, rising inflation and the current cost of living has meant budgets are now stretched more than ever, and many Kiwis are struggling to make ends meet," says Wellington City Missioner Murray Edridge. "Across the country, we’re seeing an increase in demand for food support, and with winter well on its way, New World’s Family2Family Foodbank Appeal will ensure that we can support families doing life really tough."

To assist with customers wanting to fill up their own brown paper bags, foodbank friendly items will be highlighted throughout the store, making it easy for customers to select items to pop in a selected Family2Family brown paper bag. The pre-filled bags are also available for purchase online  at

Customers are encouraged to donate foods such as canned fruit and vegetables, rice, pasta, noodles and pantry staples like flour and sugar. Hygiene products such as soap, toilet paper and nappies are also popular products requested by families. New World’s Family2Family Foodbank Appeal runs from May 2 - 15 2022.

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1 Comment

What, why dont you donate yourself?

Posted on 03-05-2022 20:01 | By Get our roads

How dare supermarkets ask shoppers to donate, they are the price gouging million dollar industry ripping off the exact people they claim to help, why dont you owners donate a million of your profit to the needy instead of scabbing off the public you already RIP off to feed the families that cant afford to buy your price gouging food, more greed, you lot are totally blind to what you are causing in NZ, kids starving and what do you do about it, blame producers, covid etc etc, total bulls, and what, nothing else, keep throwing out good food, what a joke, if I never had to set foot into a supermarket ever again I will be rich and happy, donate to your own cause because you are the cause, greedy, corrupt and not to be trusted, shame on you all supermarket owners.

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