Urban pressure squeezes winery

Mills Reef Winery in Tauranga is being squeezed off its site by urban sprawl, but it is determined to maintain business as usual.

Directors of the multi-award winning winery have accepted that future growth will be constrained on the site now the city has grown out to meet it, and have started long-term planning to relocate to a fresh site in the Western Bay.


Mills Reef Winery is detemined to stay in business.

When Mills Reef opened on Moffat Rd in 1995 it was an oasis of activity in a rural landscape. There was ample room for its full winemaking and bottling facilities, two underground barrel cellars, an aged-wine cellar, and spacious wine-tasting areas, as well as its celebrated 150-seat restaurant and function venue.

'We are looking to expand the business to take advantage of our continuing success in the industry,” says director Tim Preston.

'But our advisors warn us that our plans will come under increased pressure now the site is surrounded by houses.”

Tim adds: 'We have already had constraints placed on our use of our functions venue and lawns to lessen our impact on our neighbours, even though most of them are sympathetic to our plight.

'Our business expansion calls for more overnight production, with an increase in heavy-traffic movements. Clearly, we will outgrow this site and to secure the future of the winery and our functions venue, we must start to look for a new home of a comparable standard somewhere near Tauranga.”

As an immediate buffer, Mills Reef recently purchased an orchard block on its northern boundary so it could try to slow the advance of urbanisation. This site has since been cleared and married into the original site.

A subsequent high-level investigation of the whole site's potential suggests it should be made available for housing, in keeping with prevailing use, and this is now the preferred option for the directors.

The proposed blueprint calls for the winery to make way progressively for modern, low-level houses in the style of a lifestyle precinct, subject to resource consent.

The park-like qualities of the 12.5 ha site will be retained and it is envisaged the restaurant complex will serve as a focal point.

The directors expect the process could take up to 10 years to complete, with the winery staying put for perhaps the next five years.

'Regardless of where we move to, and when, we'll still be Tauranga's premier winery and functions venue,” says Tim Preston. 'The land has not been sold, and the winery is in expansion mode.

'We will ensure the relocation is seamless and it is really exciting to think we can now design a stunning venue from scratch, incorporating all we have learned here over the past 20 years.”

Mills Reef is but the latest winery to uproot from its traditional site to make way for urban sprawl. Other famous relocations include Corbans, Villa Maria and Soljans in Auckland, and Vidal in Hastings, in what has become a trend internationally.

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9 comments

Enough is enough

Posted on 13-12-2014 11:33 | By Twinkle Toes

I heard this news on the radio before reading this artical. Nothing was mentioned about housing development but I knew this would be the case. Bethlehem housing is getting out of hand. Any green area is being taken up with houses and old people homes. What use to be a lovely side of Tauranga is now getting to be a concrete jungle.


Illogical moaners!

Posted on 13-12-2014 12:30 | By penguin

This scenario is typical of urban sprawl and people complaining about an existing enterprise. Despite potential residents knowing the winery was there, they complain as if they (residents) were there first and the winery came along and imposed itself on their selfish and precious lifestyles. A similar scenario occurred years ago on Auckland's North Shore. Oxidation ponds were in existence years before a subdivision was put in. Same thing - multiple complaints from people who bought land there demanding that the ponds be moved. Caveat Emptor (Let the buyer beware) - quite simple, really!


Inevitable really

Posted on 13-12-2014 13:51 | By morepork

I love Mills Reef (especially for lunch) and take overseas visitors there frequently. It never fails to impress them. The building and setting are unique and a perfect adjunct to the outstanding cuisine they provide. It would be very sad if it all has to go but I guess that is the reality of increasing population. People have to live somewhere and it is no good really trying to prevent it. I wish Mills Reef every success wherever they move to and hope they can manage to retain the unique ambience they currently have.


Tauranga

Posted on 13-12-2014 17:52 | By s83cruiser

will loose this Icon. they will relocate somewhere other that here. Watch this space.


What

Posted on 13-12-2014 20:16 | By philiphallen

Why the hell should Mills Reef allow there land to be developed for housing? Bethlehem has enough dwellings as it is. If you don't like an established business on your door step then bugger off somewhere else. Mills Reef is a focal point for visitors to the area, so grow some and let the site alone.


Just

Posted on 14-12-2014 06:18 | By Capt_Kaveman

leave it alone, thats the problem with the council they listen to just a handful moaners


money talks!!!

Posted on 14-12-2014 16:20 | By Jimmy Ehu

have a think what the land is worth to a developer, then ask yourself.... if you owned the property would you turn the money down?.


One only needs..

Posted on 14-12-2014 17:12 | By awaroa

to look at the photo.. It's a majestic, beautiful place. Urban limits need to be applied here so the winery is not forced elsewhere. What's wrong with you lot TCC?


Al local resident

Posted on 16-12-2014 20:00 | By Kathie R

Don't know one local who wants it developed into housing. It is in a zoned rural residential area and housing,will completely Change the atmosphere of the area. It's more like the mighty dollar making its choice


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