One person is reported to have sustained serious injuries after a car they were travelling in crashed into a power pole on State Highway 30, in Rotorua.

Police, St John Paramedics and firefighters were called to the single vehicle crash on Te Ngae Road, between Sala Street and Hamiora Place, were a car has hit a power pole just before 10am, bringing down three poles onto the road outside Placemakers.

Emergency services are at a serious crash on Te Ngae Road in Rotorua.

'One person was initially reported as being trapped,” says a statement from police.

'All occupants are now out of the vehicle, but one rear-seat passenger is reported to have sustained serious injuries and has been transported to hospital.”

Contractors have isolated power to the scene which is currently being processed by the serious crash unit.

'Traffic is down to one lane, eastbound, and there is significant disruption to traffic. Diversions are being arranged.”

Police says there is also wide-spread flooding in the area, which may have contributed to the crash.

Motorists are urged to take extra care and drive to the conditions.