The appeal of sun, surf and sand has potential home owners surfing the web for prime real estate in Mount Maunganui survey results show.
The coastal survey provided by property website realestate.co.nz, has Mount Maunganui ranked number one as the most popular choice for prospective buyers with 576,888 hits in the websites top-10 searches for 2012.
Mount Maunganui has once again been ranked number one in realestate.co.nz's top-10 search results for 2012.
The Mount recorded 25.2 per cent of all searches, while Papamoa is second with 541,236 hits, the second year the two areas placed first and second.
These top two rankings come after Marine Parade was listed by Quotable Value New Zealand as the second priciest street in country earlier this year.
The street was listed to have 296 out of 473 properties having price tags of more than $1million.
Realestate.co.nz's marketing manager Paul McKenzie says the general popularity of the area is helped by its attractiveness as a holiday destination and accessibility to surrounding areas.
Paul believes many buyers look to the area for both rental properties and potential homes during summer.
“It's just somewhere to get away. There is always a stack of people searching for holiday homes during the festive season.”
However, listings have fallen 17 per cent compared to this time last year which continues to drive the current seller's market.
In the New Zealand Property Report for December, the Bay of Plenty saw a 0.5 per cent decrease in the average expected property asking price among sellers, but still sat above the $415,000 mark, says Paul.
The website has seen a 40 per cent increase in last year's online searches, with more than 1,400,000 monthly visitor sessions across all sites.
Other holiday hotspots to feature in the top-10 searches include Whitianga, Whangamata and Tairua.
Top-10 searched location hits
1. Mt Maunganui - 567,888
2. Papamoa - 541,236
3. Whitianga - 190,614
4. Raglan - 172,727
5. Whangamata - 166,362
6. Paihia - 147,265
7. Waihi Beach - 133,729
8. Paraparaumu - 122,831
9. Snells Beach - 108,627
10. Tairua - 103,825
Source: realestate.co.nz. Figures from year to December 17, 2012.