Grocer signs deal to offer cheap milk

A Tauranga based retailer is offering its customers cheaper milk after signing a deal with milk supplier Green Valley.

The Good Food Trading Company in Mount Maunganui has signed a long term deal allowing the outlet to sell standard milk at $2.49 for a 2L bottle and $3.49 for organic milk.

Owner of The Good Food Trading Company Jamie Blennerhassett says unlike their initial deal, which included strict criteria including restricting the number of bottles per customer, this new deal comes with no strings attached.

“The exclusive deal we’ve signed with Green Valley allows us to sell at an everyday low price of $2.49 per 2L without having a strict limit on the number of bottles per customer, or only having the deal apply with an accompanying purchase.

“We see this as a real win for the little guys with both Green Valley and ourselves being relatively small players in the market place, but being able to take on the big guys in delivering some real value for money to the consumer.

“Clearly the big players are making quite a nice little profit from these every day staples when we as very small players can come along and come up with a formula that has ourselves, the suppliers and ultimately the consumer all winning.”

This new deal has the added bonus that organic milk is also going to be supplied at a much reduced price with a 2L bottle of organic milk selling for $3.49.

“$3.49 is cheaper than what most supermarkets sell their house brands for and we’re pleased that we’re now able to offer the more health conscious of our customers an organic option at this price.”

The standard milk at $2.49 per bottle will sell under the Nosh Essentials brand while the Organic milk at $3.49 will be sold under the Green Valley Organic label.

“There was definitely some real risk involved with our initial offering as we were losing close to $1 per bottle.

“We therefore did not know how sustainable it was likely to be. The move however resulted in a fantastic response from the public which told us they wanted cheaper milk and from it we’ve been able to go away and come up with this great new deal that will be truly sustainable for all involved.”