The iconic rainbow that adorned the entrance to Rainbow's End Theme Park for over 30 years now has a new home in Waihi.

Just over a year ago, the rainbow was removed to make way for their new state of the art entrance.

The iconic rainbow has a new home in Waihi. Supplied photo.

Once the project was completed, it was taken on a road trip to find a new location for its new ‘forever home'.

It was on this tour that Resene identified an opportunity to make the rainbow an enduring and iconic symbol for a town in New Zealand and they joined the year long quest to locate a suitable new home.

They approached the organisers of Goldfest in Waihi with the objective of involving the rainbow in the Goldfest celebrations with an actual pot of gold at the end of the rainbow.

'Resene have enjoyed supporting towns in New Zealand for many years with competitions such as Paint the Town, fundraiser Hunger for Colour and our support of local schools and community projects,” says Resene's managing director Nick Nightingale.

'What better way to celebrate colour and Waihi, than with a rainbow of colour with a pot of gold at the end?”

Goldfest runs through October in and around Waihi with events and activities for all ages for the young and the young at heart.

GO Waihi Coordinator Brian Gentil says it's fantastic that companies such as Resene and Rainbow's End are so community focussed and keen to get involved to support the festival and the Waihi region.

'We are hopeful the rainbow will be in place at Victoria Park on SH2 by mid-October.”

Rainbow's End is providing 10 x family passes to the Goldfest organisers so that 10 deserving families can make the trip up and enjoy a day in the park.

'We hope to do this every year and develop an association with the town,” says Rainsbow End CEO Chris Deere.

'We support many community projects with student of the term in schools and a large number of sponsorships including community groups and junior sports teams so it's a nice progression to have an association with Waihi through the rainbow.”

The rainbow is on its way to Waihi this week and no doubt will attract considerable attention along the route.

Once in Waihi, it will be repainted in Resene rainbow colours to welcome visitors to Waihi.

Anyone wanting to join in the Goldfest celebrations in Waihi should contact Go Waihi or see their website www.waihi.org.nz