The CEO of NZ Young Farmers is urging rural communities to be transparent about suicide following the recent sudden death of one of the organisation's members.

Terry Copeland says the young man was an outgoing father of two who had participated in most of his local Young Farmer club activities. His suicide has devastated members who knew him.

NZ Young Farmers chief executive Terry Copeland – 'it's okay to ask someone how they are feeling”.

"We had another member attempt to take their life in the same week so it says to me that we're not talking enough about mental health in our communities – particularly among rural youth."

Having lost his sister to suicide in May this year, Terry wants NZ Young Farmers to front foot the issue and bring it out in the open.

"I personally know the pain and devastation for families who have lost loved ones in this way and want us to facilitate discussions that centre around how we talk to someone we might suspect is going through a rough patch.

'It can be a difficult subject to raise but people need to know it is okay to ask someone how they are feeling.”

He applauds the DairyNZ led Good Yarn Workshops for giving people the tools to have that conversation and said NZ Young Farmers hopes to have some trained facilitators delivering the same workshops soon.

"The message must be that we can't ignore the issue because that hasn't worked. Not talking about it only serves to strengthen an already stigmatised topic. We've got to acknowledge we have a problem we don't like talking about because until we do we will not move forward."

Terry is particularly concerned about young members in the dairy industry and those that have suffered two years of drought in North Canterbury.

'It's important that we keep an eye on those we know might be coping with stressful situations. NZ Young Farmers work in a variety of careers. Some might be bankers on the frontline. Others may be vets saving valuable farm animals every day…there are any number of professionals under immense pressure at the moment and we need to be conscious that they are under a lot of strain.

'We know many of our young people will struggle with depression at some stage of their lives as mental illness doesn't discriminate by age, gender or ethnicity. It can touch any community at any time. But how we talk about it and how we choose to face the issue can change that struggle and enable New Zealand to make inroads into our dreadful suicide statistics.”