Trustpower will plead guilty to seven charges laid by the Commerce Commission over a series of television, online and billboard advertisements the company ran in 2015.

The Tauranga-based power company ran a series of adverts between March and July of last year which the commission deemed misled consumers by not being clear enough about its ongoing broadband charges.

Trustppower:File Photo.

Promoted under the theme of ‘Good things happen when power and broadband get together', the campaign promoted a $49 a month for 12 months unlimited data broadband plan.

The commission says the $49 price was only available to customers who signed up for power and broadband at the same address on a two-year contract, but the second 12-month period would have seen consumer charged $79 a month.

Furthermore, if they wanted to cancel their contracts at any time during the two-year period consumers would incur exit fees which was only disclosed in smaller print at the foot of the advertisements.

In a statement, Trustpower says the company received outside advice before running the adverts and had acted quickly to modify them after the commission raised concerns.

The company says it is disappointed by the charges but intends to enter early guilty pleas.

The seven charges have been laid under the Fair trading Act.