Cuisine is so hot at the moment; I keep seeing billboards advertising a band called The Food Show.

Okay, obviously that's a joke. But what a good name for a band: you could expand your audience to a whole new demographic, though there might be the odd disappointed (or hungry) punter at the first few gigs...

Josh Durning.

Food really is hot. Perhaps not as hot as a few years back when half the nation were glued to MasterChef.

But even now, as food cools down slightly, we've all got a plethora of extra culinary knowledge and cupboard-loads of extraneous appliances.

Yes, pasta machines, bread-makers, stick blenders, ice cream churns, pie makers, I'm talking about you.

We don't simply eat food now, we photograph it for Instagram, judge it out of 10, then pronounce whether or not it's "cooked to perfection".

And it's spilling over into other areas. That's why I'm surprised there isn't a band called The Food Show cashing in. There are more than a few bands named after food.

And even more for whom a foodie connection is happy coincidence. There's even a drinking game where you have to think of bands with food names.

(Here are a few for starters: Meatloaf; Cream; The Flying Burrito Brothers; Red Hot Chilli Peppers; The Cranberries; Hall and Oates; Toni Basil; T-Bone Walker; Captain Beefheart...)

But it's not just music being colonised by food terminology. As a man prone to long luxurious showers, I happen to have two different body washes in the shower.

Nonsense! That sounds like Patrick Bateman from ‘American Psycho'. It's only true because recently out of the blue I was given a couple of sample bottles. Anyway...

The first one, ‘natural body wash' subtitled ‘Delight', is ‘a naturally regenerating blend of Acai Berry, Pomegranate & Vitamin C'.

Say what? I realise some foods are so fantastic they are now called superfoods, possibly because they are the only thing that is eaten by supermodels. Acai berries are one of these. And, just to show I'm hip to such new-fangled foodification, I can tell you they're pronounced ‘a-sigh-ee' berries.

But, correct pronunciation or not, I'm not sure superfoods really benefit from being rubbed in. The same, I would think, of vitamin C. Despite taking a pile of the stuff right now for a lousy cold, I hadn't thought of lathering it onto my chest.

And isn't pomegranate a food? It was certainly being touted as a ‘superjuice' for a while before someone spotted that there weren't actually any health benefits...

But that's a mere warm up for the other ‘natural body wash', excitingly subtitled ‘Vitality'. I'm a big fan of Thai food and actually made a green curry the other night.

So it's kinda perplexing to find my second body wash is ‘a naturally revitalising blend of Lime, Coconut & Brown Sugar'.

Every single one of those went into the curry. Colour me speechless.

But enough! Back on the music front there are comings and goings. The Brilleaux boys are back from England and Italy having been, seen and conquered. I'll get a report and share it with y'all next week I hope.

And next weekend guitarist Josh Durning heads over to the United States for the fourth time in the last two years. For those not au fait with Josh, he's a fantastic young guitarist, and I mean no condescension by that – he's a fantastic guitarist full-stop, but he does happen to be younger than most. He does a bunch of stuff but specialises in acoustic finger-picking, particularly early country blues.

Josh leaves on July 10 for three weeks in Los Angeles and Nashville, playing for the Chet Atkins Appreciation Society in Nashville and doing various guitar shop demos in both California and Tennessee.

Last time he was over there, in January, Josh played a concert with Tommy Emmanuel in Malibu.

Other jaw-dropping names he's met and played with include Elvis' guitar wiz James Burton, Nokie Edwards of classic surf rockers The Ventures, jazz virtuoso Martin Taylor and swampy southerner Tony Joe White.

No, Josh isn't 20 yet; yes, he is that good.

Upon his return I'll let you know how he gets on.

watusi@thesun.co.nz