Kiwifruit’s record breaking season

The kiwifruit industry is celebrating a record-breaking season in both returns to growers and international sales, just six years after the vine disease Psa-V threatened its demise.

The 2015/16 kiwifruit season saw the biggest-ever total return to growers, the highest-ever green kiwifruit return per hectare and record sales volumes for both Zespri Green and Zespri SunGold Kiwifruit.


The kiwifruit industry is bouncing back from the threat of Psa-V.

New Zealand Kiwifruit Growers Inc chairman Doug Brown says today's announcement by Zespri of the final results for the season are a very pleasant surprise for growers.

Bay of Plenty MP Todd Muller says the Zespri's result is good for growers, good for Tauranga and good for NZ.

'Zespri and the kiwifruit industry need to be acknowledged. It was only a few short years ago the industry was under real pressure and they have turned it around superbly. The annual results announced today talk to leadership, discipline and collaboration from the orchard canopy to the supermarket shelves around the world.

'It's an industry that is still flat out with their 2016 harvest, but they do collectively deserve to reflect a moment on a job well done.”

Total sales revenue for the season grew to hit $1.9 billion, up 21 percent from the previous season. The total fruit and service payment to growers for New Zealand-grown fruit increased 22 percent on the previous year to $1.143 billion, with average return per hectare reaching a record $60,758.

'Despite the world's economic conditions, Zespri kiwifruit has bucked the trend in sales and prices which is good news for growers and reflects that our single point of entry marketing system is working to the max," says Doug.

In 2010, the arrival of Psa-V in Te Puke led to large scale culling of kiwifruit vines and serious concerns about the industry's future.

'Across the industry, New Zealand kiwifruit growers have responded year-on-year to the challenge of growing in a Psa environment by improving orchard management practices,” says Zespri chairman Peter McBride.

'Combined with favourable weather conditions last season, the result was a very large crop of Green of 80.7 million trays. This increase in productivity is positive as it allows us to deliver very good value to both our customers and our growers.


Peter McBride.

'Zespri sold 131.6 million trays in the 2015/16 season, up 21 percent on the previous season. New Zealand-grown kiwifruit sales hit 117 million trays – nearly 22 million trays more than the previous year – and 14.5 million trays of non-New Zealand kiwifruit,” says Peter.

The record per hectare Green return of $56,673 (up from $53,884 last year) was driven by a reduced per-tray return of $5.13 (down from $6.01 last year) but very strong average orchard yields of 11,048 trays a hectare, up from 8,972 trays per hectare last year.

SunGold's performance in the markets was very positive.

The largest-ever New Zealand volume of 27.5 million trays (from total New Zealand gold volume of 32.6 million trays) was sold in excellent time with positive customer and consumer feedback and earned an average return for the gold pool of $8.21 per tray.

The Organic Green result was $7.18 per tray on average ($7.37 in 2014/15). The return per hectare was $52,917 – a new record for Organic Green – driven again by higher average yields of 7,373 trays (versus 5,973 trays last year).

The Green14 average return was $7.01 per tray and $42,995 per hectare and Zespri continues to work on the positioning of this early season variety.

'With SunGold orchard yields progressively coming on-stream after the impact of Psa, the average SunGold yields was 8,653 trays per hectare so we are optimistic that we will see stronger per-hectare returns over the next few years,” says Peter.

'The result gives us confidence in market demand for SunGold and supports our decision to release 400 hectares of additional licence this year.”

Doug says growers have yet to receive their final payments for the 2015/2016 season and it appears a clean and tidy close out to the selling season has helped contribute to the increased returns.

He believes these results, the fact Zespri is now the importer of record in China, the reduction of tariffs in Korea and increased sales in Japan, are all positive indicators for the industry going forward.

However, Doug says growers do have to focus on continuing to produce high quality fruit.

'The right commercial incentives need to be in place to encourage growers to grow for taste rather than volume. We have done a lot of work on gold and still have some work to do on green.”

Zespri continues to invest in its Northern Hemisphere production to grow SunGold supply to match the growth in NZ volumes.

Volumes of 2.3 million trays of SunGold were sold from a total gold ZGS volume of 3.7 million trays were sold in the season, with forecast total gold sales of around 7.5 million trays expected next season.

Zespri's result for corporate net profit after tax was also strong, increasing by $1.2 million to $35.8 million. The Zespri Board announced an intention to declare a final full-year dividend of 24 cents per share.

The 2016 final dividend will have no imputation credits attached.

This season's profit and the increase in dividend is partly attributable to the release of a $13 million provision entered for matters relating to Zespri's subsidiary in China, ZMCC, which have now been resolved with the Shanghai Court, as well as receipt of licence fee income during the year.

Removing the effect of this exceptional factor, Zespri's normalised profit after tax is $27.8 million (compared to normalised profit of $21.5 million last year).

Looking forward growers and shareholders should be aware that the growth of the Zespri Global Supply business combined with potential future licence revenue may materially positively impact company profitability.


Lain Jager.

Zespri Chief Executive Lain Jager reflects on a satisfactory result for 2015/16.

'Success is about consistent and disciplined implementation of our strategy through successive seasons. While this is a pleasing result, every single piece of fruit we sell is a moment of truth for our brand promise and we still have work to do to improve the consistency of our offering.

'Looking forward, our challenge is to maintain our relentless focus on quality and service to our customers, build demand ahead of supply through this period of strong supply growth and grow market share while maintaining our premium price positioning.”

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3 comments

What do the Workers think?

Posted on 25-05-2016 11:28 | By Blessed

Met a few international employees over the last few week that were highly disappointed with the work they were told they would receive. Following that, many Pack house workers have had a slow season too. Hopefully it does pick up for everyone else...


record sales

Posted on 25-05-2016 15:32 | By NZgirl

But still pay the hard working staff Min.wage


@NZgirl

Posted on 25-05-2016 17:37 | By GreertonCynic

Got it in one. Below minimum if you ask the right person.


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