Wicked has just got too wicked and has been slapped by the Office of the Chief Censor.

The International van rental has been courting notoriety by what's variously described as offensive slogans incorporated in the livery on their vehicles.

This is one of the Wicked Campers vehicles that have created a public outrage for its offensive design. Photo: Fairfax NZ

The censor has said enough and banned three of the company's messages saying 'the slogans meet the criteria for objectionable publications”.

If Wicked Campers, an Aussie brand, continue to use the banned slogans it could face a fine of up to $200,000 for each offence.

The ban comes on the back of an avalanche of complaints. A Waihi Beach woman spoke to Sun Media recently after she had been forced to follow 'a crass and not funny” Wicked Camper van down State Highway 2.

'Wicked may think F*** written on the side of their vehicles is edgy. Let me tell them it's not. And what right have they?” says the woman.

And she says of course they don't have any right because there are still some general standards of decency in New Zealand.

Her comments, and those of other complainants, resonated all the way to Wellington and the Chief Censors office. And that of Paula Bennett, the associate minister of tourism.

'The ban will send a clear message to Wicked Campers that their offensive slogans are not welcome here in New Zealand and it's time they cleaned up their act.”

The associate minister says its's a real victory for everyone who has been offended by the 'awful slogans and images”.

Paul Bennett says we can all take a joke but vans that promote drugs to children and sexual violence totally overstep the mark.

'We want quality tourist operators in New Zealand so visitors have a great experience.”