Police were called to a serious motor vehicle accident at about 6am.

The vehicle, a Nissan Sentra coloured grey, failed to negotiate a moderate bend at Hurford Road whilst heading north towards New Plymouth on State Highway 45.

The vehicle left the roadway and collided with a tree.

The 42-year-old woman driver and only occupant has been taken to Taranaki Base Hospital with serious injuries.

Police and Victim Support are supporting family. Police are appealing for any witnesses to kindly make contact with them.

They can call 06 759 5500 or 0800 555 111.

Source: New Zealand Police.