The sands of Papamoa Beach will once again turn pink for the eighth annual Pink Papamoa Beach Walk this Sunday.

No matter the weather has in store, the team from Tauranga Breast Cancer Support will be dressing in their finest pink for the October 11 event.

Men and women of all ages are encouraged to join the eighth Pink Papamoa Beach Walk this Sunday. Photo: Supplied.

Tauranga Breast Cancer Support service manager Lea Lehndorf says the purpose of the walk is to celebrate the survivors, inspire and support the fighters and honour those taken.

It is also about reminding Bay of Plenty residents to be breast aware and take action on any changes they notice to their breasts.

'Early detection can make a big difference in treatments and outcomes,” says Lea.

The walk is free, however, participants are asked to make a donation to Tauranga Breast Cancer Support Service.

'This money stays local so we can train local survivors to support those newly diagnosed, offer free counselling, hold group gatherings where the word ‘cancer' won't cause a lull in conversation and provide regular information and practical advice to all those touched by breast cancer in the Bay of Plenty,” says Lea.

The walk is open to all. 'Drag the children out of bed and come on down to the beach in front of the Papamoa Surf Lifesaving Club to stroll down the beach and join in the fun,” encourages Lea.

'It's a great way to start the day. More FM will get us hyped up and there will be giveaways and good laughs.”

The walk from Papamoa Surf Lifesaving Club is on Sunday, October 11, starting shortly after 10am. For more details, visit: www.breastcancerbop.org.nz/events