Students' head for business

Think Betty Crocker, but without the expanding waistline.

Do-Lish, a premix brand created by five Year 12 Otumoetai College business students as part of the Young Enterprise Scheme, is just as convenient as Betty's popular cake mixes – only healthy.


Otumoetai College students James Arrowsmith, 16, Ella Copeland, 16, Louise Skousgaard, 17, Keely Scott, 16, and Pim Chammoung, 17, with their products. Photo: Tracy Hardy.

'You don't even need to cook or bake it,” says Casca Enterprise representative Louise Skousgaard.

'We wanted to do something with healthy foods, but we wanted our product to be innovative so that's why we've come up with the concept of a pre-mix.”

Do-Lish comes in two flavours: raw cacao chocolate and raspberry bliss balls. They're made with all natural ingredients, including coconut oil and vanilla bean paste. It's healthy, but does it tastes nice?

'Yes it does,” says Louise. 'Our teacher's three-year-old son likes it.

'The chocolate tastes like Whittaker's dark chocolate and the raspberry one is rolled into little balls and kind of tastes like muesli.”

Louise's favourite is the raspberry, because she's not a fan of dark chocolate. But their future customers might be.

'Our target market is people aged 25-35, which is the millennium generation,” says Louise. 'We're also trying to target mothers with children because you can use Do-Lish as an activity in the kitchen.”

It's been eight months in the making, with the team only launching their product officially at Comvita on Wednesday.

Their healthy pre-mixes will go up against 13 other college businesses at Bayfair Shopping Centre on August 23 as part of the YES Trade Fair from 9am-5pm.

'It's kind of scary, but it's cool because it's a new experience,” says Louise. 'We've actually been running a proper business with bank accounts and mentors who come in.

'It seems like such a step up from normal school work. There's a lot of communication skills too.”

Young Enterprise co-ordinator Emma Harvey says there will be 14 stalls set up at Sunday's Trade Fair from schools including Aquinas College, Papamoa College, Mount Maunganui College, Tauranga Girls' College, Katikati College and Otumoetai College.

The Young Enterprise Scheme is a learning programme offering students the opportunity to create a business and run it for a year.

Do-Lish recently won first-equal in the Young Enterprise Scheme Dragon's Den competition and the team is hoping to represent the region at the Young Enterprise National Awards in Wellington in October.

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