Tauranga mums are being urged to join this year's Big Latch On breastfeeding event.

Waipu Hauora and Te Kupenga Hauora o Tauranga Moana have organised an event for local mums at Hungahungatoroa Marae, Matapihi, on Friday at 10am.

Mothers breastfeeding at last year's Big Latch On event.

They will be joining thousands of women from different cultures and backgrounds simultaneously breastfeeding their babies in public events, aiming to make this year the biggest demonstration yet.

Te Kupenga Hauora Manager Theresa Wharekura says the aim of the event is to get as many mama and pepi (babies) to join in.

'There are so many health benefits to breastfeeding. From when baby is born it acts as a first type of immunisation and then, as they get older, it's simply the best food available. Breast milk is a living thing and you can't replicate that in a can.

'As women we've been given a wonderful gift to be able to breastfeed and Waipu Hauora encourages our mama (mothers) to feed for as long as they can for optimum health, nutrition and financial benefits but also to establish and grow the maternal bond between mother and child.”

Theresa says the Big Latch On is a perfect opportunity to gather as a group in a safe, welcoming and stunning environment to celebrate its 11^th anniversary together here at Hungahungatoroa Marae.

The purpose of the Big Latch On is to raise awareness and promote 'breast is best” wherever and whenever.

'Breastfeeding is a beautiful thing and we should embrace it as the natural essence of great beginnings,” explains Theresa.

The event will be held in the marae's wharenui (meeting house) and is the seventh year Te Kupenga Hauora o Tauranga Moana has been involved.

For more information on contact, Waipu Hauora, on 07 577 1921 or Te Kupenga Hauora on 07 571 0650.

Breastfeeding – fast facts:

Helps lay foundations of a healthy life and promotes health and wellbeing in mothers as well.

Breast milk is all a baby needs to eat and drink for about the first six months.

A significant barrier to breastfeeding is women not feeling supported to do so by their family, friends, and wider community.

Breastfeeding benefits for baby:

Decreases sudden unexpected death in infancy (SUDI) risk

Helps reduce obesity risk and may help reduce diabetes risk in later life.

Helps protect baby from meningitis and chest, ear and urine infections.

Breastfeeding benefits for women:

May reduce risk of ovarian cancer, osteoporosis and hip fracture later in life.

Reduces pre-menopausal breast cancer risk.

Helps mum recover from the birth.